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Ambit Energy, LP. is a retail electric provider based in Dallas, Texas. We believe a competitive marketplace is good for consumers and good for the companies who are competing for those customers. Our goal is to be the most attractive, most reliable option for customers in every market where we operate by providing outstanding value, excellent service and the personal touch provided by our growing channel of independent Marketing Consultants.

Deregulation is changing the retail energy market. Competition is replacing monopolies. Consumers now have a choice of providers. Texas now allows competition for both residential and commercial customers. Other states will be following in the months and years to come. The residential market in Texas is over $24 billion annually and over $1.6 trillion nationwide.

We want to be the provider of choice for customers who are excited about the opportunity to save money and improve their level of service. We are confident that in putting our customers first we can realize our goal of being one of the largest retail energy providers in the United States.

Before deregulation, one company provided all aspects of your electric service: generation, delivery, sales, billing and support. After deregulation, these components are separated.Electricity is now generated in competing power plants all across Texas.

These plants connect to a network called "The Grid." The Grid is managed by the Electric Reliability Council of Texas, or ERCOT. ERCOT oversees the transmission of electricity from the power plants to the population centers.

Once electricity reaches a city, its delivery across wires to your home or business is handled by a single operator. This regulated transmission and delivery provider [TXU Electric Delivery, Centerpoint, AEP Central, AEP North or Texas New Mexico Power] cares for all power lines and responds to any and all outages.

Finally, the marketing of electricity to consumers is handled by Retail Electric Providers, or "REPs". They are licensed by the state and include Ambit Energy and companies like TXU, Reliant, CPL, WTU and First Choice.

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Texas Electricity