Ambit Energy, LP. is a retail electric
provider based in Dallas, Texas. We believe a competitive
marketplace is good for consumers and good for the companies who are
competing for those customers. Our goal is to be the most
attractive, most reliable option for customers in every market where
we operate by providing outstanding value, excellent service and the
personal touch provided by our growing channel of independent
Deregulation is changing the retail
energy market. Competition is replacing monopolies. Consumers now
have a choice of providers. Texas now allows competition for both
residential and commercial customers. Other states will be following
in the months and years to come. The residential market in Texas is
over $24 billion annually and over $1.6 trillion nationwide.
We want to be the provider of choice for customers who are excited
about the opportunity to save money and improve their level of
service. We are confident that in putting our customers first we can
realize our goal of being one of the largest retail energy providers
in the United States.
Before deregulation, one company
provided all aspects of your electric service: generation, delivery,
sales, billing and support. After deregulation, these components are
separated.Electricity is now generated in competing power plants all
These plants connect to a network called "The Grid." The Grid is
managed by the Electric Reliability Council of Texas, or ERCOT.
ERCOT oversees the transmission of electricity from the power plants
to the population centers.
Once electricity reaches a city, its delivery across wires to your
home or business is handled by a single operator. This regulated
transmission and delivery provider [TXU Electric Delivery,
Centerpoint, AEP Central, AEP North or Texas New Mexico Power] cares
for all power lines and responds to any and all outages.
Finally, the marketing of electricity to consumers is handled by
Retail Electric Providers, or "REPs". They are licensed by the state
and include Ambit Energy and companies like TXU, Reliant, CPL, WTU
and First Choice.
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